Thursday, December 20, 2007

Web Site Checklist for Search Engine Optimization (Easy and Quick SEO)

Print out this checklist and survey your web site. - How did you do?

__ Does your home page answer the four principle questions?

- What are you offering me? Are you trying to sell me something or is it a free information resource?

- Why should I believe you? Credibility

- What's in it for me? Benefit

- Who are you? Contact Information and About You

__ Is your home page greeting and message visible "above the fold", without scrolling down the page?

__ Can visitors find information easily?

__ Can Visitors get to important or common information in two clicks or less?

__ Do you have a clear and consistent method of navigation throughout the web site?

__ Can visitors bookmark individual pages?

__ Can visitors easily find contact information, phone numbers or email addresses on every page?

__ Does each page contain links to related topics, web sites, definitions, accessories, "buy now" or "contact now" (action option)?

__ Have you run a spell check on every page, and then checked to make sure you used the write words two?

__ Have you provided your visitors with a reason to remember you and come back later?

__ Can you visualize specific community members who will benefit from your web site?

Slightly Technical Stuff

__ Does every page have a unique Title?

__ Does your Title contain the Keywords for the page, and vice versa?

__ Are your Keywords also used in the test on the page?

__ Are your page titles more than one word, and more than 30 characters?

__ Do you have Alternate Text Tags for your images?

__ Are your Metatags current?

__ Do you use Text Links to other pages? (Spider Bots can not follow Buttons or Images)

__ Have you submitted your pages to the Search Engines?

__ Do you share reciprocal links?

__ Have you optimized your HTML, and do your pages have 25% text or more (higher ratio is better)?

Cool Tools

SEO Lite Toolbar - Install the Toolbar and check the link popularity on any web site
http://www.download.com/SEO-ToolBar-Lite/3000-2379_4-10337328.html

IBP (Internet Business Pages) FREE DEMO - "Optimize My Web Site" and compare to your competitors
http://www.axandra-web-site-promotion-software-tool.com/download.htm

XML Sitemap Generator - Automatically Generate a Sitemap and Metatags
http://www.xml-sitemaps.com/

Google Keyword Tool - See the Current most popular Keywords used to Search the Web
https://adwords.google.com/select/KeywordToolExternal

______________________________________________________

Words of Wisdom

"I invented the Internet."
- Al Gore

"Words are of course, the most powerful drug used by mankind""
- Rudyard Kipling
http://www.rawpowerwriting.com

"When my father was a child, he played with other children in the neighborhood. When I was a child, we watched television shows about children around the world, interacting with other children and playing in their neighborhoods. Now I watch my son connect to the Internet and play with children around the world."
- John Mehrmann

John Mehrmann is a freelance writer and President of Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. www.ExecutiveBlueprints.com provides resource materials for trainers, sample Case Studies, educational articles and references to local affiliates for consulting and executive coaching. Knife Set 1 2 3 4 5 6 7 8 9 10 11 12 13
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What Is A Sitebuilder?

Cheap websites are bountiful these days and there are many web design companies and web hosting companies offering sitebuilders that allow you to build a website in a relatively short amount of time. Sitebuilders are normally extremely user-friendly advanced website builders that let nearly anyone create and handle a successful website quickly, and like I said, extremely affordable.

Sitebuilders are just what they are, a package. There are sitebuilders that allow you to change almost every aspect of your site and there are sitebuilders that will limit you to only a few modifcations. Pricing ranges from $1.99 (of course you have to buy something else) to $49+ per month. Some have upfront setup fees while others will allow you to jump right in and start building without any setup fees. Most good sitebuilder offerings will allow you to try the sitebuilder out for free, build your website and when you are ready to pay, you sign up and then publish your site to your destination.

The one thing that people get hung up with with sitebuilders is that they can never find the right "template" that matches their site or business. Many people forget that they are using a sitebuilder and start to move to the custom world. One thing to not forget if you choose to go with sitebuilder technology as opposed to a custom designed system is that you will be locked in to what the sitebuilder offers. Some builders will allow you to edit the HTML after you have published while others will not. I recommend that you go with a sitebuilder that will allow you to edit the HTML once you have published so that you can make your site search engine friendly. Make sure your builder provider doesn't include those annoying tags linking back to their site at the bottom either. They shouldn't stick their link on your site unless you give them permission so read the terms of service before you sign up.

The bottomline with sitebuilders is that if you need a quick site put up, they are great. However, if you need special functions or features on your site, a sitebuilder may not be the best solution to your needs. A custom design will always give you more movement to do what you want and make your site stand out from the rest.

Shannon Cox has empowered companies by providing internet consulting, web development, web design, branding, system integration and many other business consulting solutions since 1995. Currently, he owns and operates http://www.argonhosting.com providing quality web hosting, reseller web hosting and site building solutions.Collectible Knife
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